Welcome!

I would like to welcome you to the first blog for Following Switchfoot Through the Internet. For the first blog I am going to talk about how the band Switchfoot uses Facebook. Social media in todays society is important to reaching fans of all ages. The fans they tend to reach on social media tends to be younger but has the potential to reach fans of all ages.

After looking at the page, I like how they use it to connect with fans and let them know whats going on. They also let their fans know how to buy their merch. Not only do they promote their latest album by sharing pictures from the tour with some of the lyrics but also post about older albums and link to where you can purchase them.

Their uses of hashtags are all over the place and they take you to other post that have that hashtag. This allows you to look at other post that have that particular hashtag which is a very good way to keep you on the page longer.

The next thing I want to talk about is the use of videos on the page. They have videos all over the place. Since they are a band, it makes since that they would have videos so they can show off their skills. They included videos taken from their recent tour across North America which include the USA and Canada. They did this mainly to promote the tour and let fans know what was going on with the band. Overall I think that using videos helps to promote the band and stimulate fans so they will spend more time on the page.

Overall I think that the band Swithfoot uses their Facebook page well and is an example how to reach fans and sell their merch at the same time.